Simply: it is the glorious and metaphysical grapefruit of cognition.Neno Belchev graduated in Mural Painting from the National Academy of Art in Sofia, Bulgaria. He works as a video artist and filmmaker as well as in the fields of performance, installation, sculpture, and new media. Neno has made one full-length movie, four medium-length documentaries, and numerous short narrative films and video artworks. He has won prizes, awards, and nominations from international video and film festivals in the United States, Russia, the Netherlands, Spain, India, Malaysia, Romania, and Austria, as well as residency-grants in the United States, Russia, China, Japan, France, and Portugal. His works own Xiangning Art Museum (Shenzhen, China), SAMSA (Sofia Arsenal Museum for Contemporary Art, Sofia, Bulgaria); private collections in the USA, the United Kingdom, Japan, Canada, Spain, Ukraine, and others. Mr. Belchev was one of the founders of the International Video Art Festival Videoholica, Varna.