Marshall McLuhan had quoted that ads are the standout feature in print media, embodying wit and art that often surpass prose. This sentiment extends to our digital age, where news and ads intertwine seamlessly on mobile screens. And we, as a contemporary digital humanity, keep on scrolling towards the endless y-axis to encounter and consume these news, ads, and content. Welcome to the age of digital scrolling.
‘Scrolling Times’ delves into this fusion by allowing audiences to navigate two screens with contrasting content through a single mobile scroll. This juxtaposition mirrors our daily media consumption, where, for example, news about real estate escalation swiftly transitions to an ad for luxury flats. Inspired by Instagram’s grid, ‘Scrolling Times’ symbolises the complex interplay between news and ads, shedding light on the paradoxical forces underlying modern media consumption, all initiated from the single unconscious repetitive act of ‘scrolling’.
Jeanyoon Choi (b.1999) is a Korean Creative Developer, Inter-Device Interaction Designer, and Computational Artist. Putting the interconnection between mobile and screen devices in the core, he researches the possibility of physicality induced from a purely digital domain, enabling an immersive dimension which is embedded within the real (Embedded Reality), rather than being segmented from the real (VR). Referencing Ubiquitous Computing, he focuses on creating a communal sense of physicality through Multi-Device Web Artworks.
His works have been exhibited and performed globally around venues such as Ars Electronica (AT), Seoul Arts Centre, Sogang University (KR), Manuka Arts Centre (AU), IRCAM Forum (FR), IKLECTIK London, Cromwell Place, The Place London, and Copeland Gallery (UK). to name a few. He studied BSc Industrial Engineering at Seoul National University, pursued an MA in Information Experience Design at the RCA, and is currently a PhD Candidate in the Department of Industrial Design at KAIST.
