UNDER THE SHELL is based on an immersive personalized fashion system. This system is informed by values such as community, sustainability, emotion, and full immersion. The digital space is a utopia I want to share with people, the world people can relax, enjoy, and shop. The story follows the chapters Restrain, Quest, Perceive, Demolish and Rebuild. The film is the journey to listen to the inner voice, and it’s an awakening moment of the consciousness about embracing, loving your own body. I weaved the digital with physical space in the film to share the surreal, crossover world with people. The dark space in the film is like her deep mind, which is full of loneliness, lack of confidence, afraid about herself and her body. The pure white space symbols her new-born, she touches and feels herself with curiosity. People appear around her are herself, her shadow, her friend, her community…
