Culture critics tend to emphasize the exploitative destructive and addictive nature of screen based culture. Fake news, miss information, alienation, and simplified polar discourses are the major flaws of contemporary mobile and social media. The covid pandemic enlightened the other side of the equation. The same screens that alienate us, brought us together. Social distancing became merely physical distancing, with the help of social media, .text, audio and video communication.
Film and video artist, based in Tel Aviv, Israel In 2017, Moving Pictures by Yoav Ruda screened at the 8th NYC Independent Film Festival. Over the last couple of years, Ruda creates live visuals for Israeli top musicians live shows, among them: Berry Sakharof, Ehud Banai, Mashina, Danny Sanderson, Hadag Nahash and Rockfour. Ruda created several multi channel site-specific Video Mapping works for Southern Lights festival and NightLight TLV festival. In 2014, following his winning of the Neo:Artprize2013, Ruda exhibited a solo show at Neoartists Gallery in Bolton UK, curated by Mike Chavez-Dawson. In 2013-2014, Ruda's work, the 'Dream Machine', participated in a world tour of an international digital art exhibition, The LumenPrize. In 2012 ‘Scale Projection’ exhibited in UICA, Grand Rapids MI. ‘Scale Projection’ by Yoav Ruda and Doron Hillel was a video art installation that was based on video projection on readymade objects. In 2010, ‘Money & I’ by Yoav Ruda won the second prize in Bitfilm, an international digital film festival. Ruda directed several episodes of Bulldog, an eco activist documentary series, and a documentary film about the international acclaimed sculpture Dani Karavan. Yoav Ruda's works have been exhibited at the Tel Aviv Museum of Art, Bloomfield Science Museum of Jerusalem, New York Institute of Technology, Tel Aviv Cinematheque, Galicia Jewish Museum in Krakow and more. More on www.yoavruda.com
