‘Persona’ is part of the experimental project ‘Rise of trivial’. The term ‘Persona’ is used in digital marketing to describe a fictional character that represents an ideal customer. It is also, in the conception of classical philosophy, an archetype, that is, an idea as an original model of something existing. These portraits (in the form of three-dimensional busts) represent a Platonic conception of the web: although we don’t see it, we accept its existence. Thus, in the course of our days and our routines, there are margins between worlds that are constantly redrawn and updated. The boundary between our personal experience and the global world is a field of freedom, but also a battlefield where the fundamental themes of societies mix with our personal fears and desires.
