In this generative poem (edited by a computer program), the term Big Data speaks to the massive collection of personal information communicated online and its processing for commercial purposes. The combination between the massive collection of personal data and its subsequent statistical processing, with an emphasis on inferential statistics to achieve persuasive objectives (like advertising or political communication), will lead to a terrible reality.

The poem is not a linear poem, it is a poem that regenerates itself differently each time a program is run. The sequencing of the lines of the poem was developed to always achieve, in each regeneration, appropriate grammatical and semantic structures (in Spanish).