In this generative poem (edited by a computer program), the term Big Data speaks to the massive collection of personal information communicated online and its processing for commercial purposes. The combination between the massive collection of personal data and its subsequent statistical processing, with an emphasis on inferential statistics to achieve persuasive objectives (like advertising or political communication), will lead to a terrible reality.

The poem is not a linear poem, it is a poem that regenerates itself differently each time a program is run. The sequencing of the lines of the poem was developed to always achieve, in each regeneration, appropriate grammatical and semantic structures (in Spanish).


Throughout his career, Diego Bonilla has engaged in artistic, academic, and professional activities. Diego studied an MS in Media Management and a Ph.D. in Mass Media at Syracuse University. Diego has been invited to present his vision of modular filmmaking in England, Mexico, Colombia, Argentina, and Ecuador. Diego currently teaches digital media literacy at CSUS and focuses his work on the development of literary and visual hypermedia works through the use of programming. Rodolfo Mata holds a Ph D. in Latin American Literature from the Universidad Nacional Autónoma de México (UNAM). He is researcher and professor at the UNAM in Mexico. He has published several works on the Mexican avant-garde poet José Juan Tablada. He has published the poetry books Parajes y paralajes (1998), Temporal (2008), Qué decir(2011) and Nuestro nombre (2015); the electronic poem Silencio vacío (2014) and the plaquette Doble naturaleza (2015).