Scroll it application suggests the bad habits of contemporary digital society, pointing out ironically the automated and unconscious action of moving a finger, browsing internet pages most often on a mobile phone (in a modern language called scrolling). Time spent in the digital world of the Internet and social networks affects a person’s physical and mental life, changing his perception and attitude towards reality. Scroll it offers tasks and a scoring system: the more you scroll, the higher result you get. After a certain number of points, you get a bonus, one piece of information created by a random fact generator. In this way, this application represents a kind of prototype of a digital tool that makes the time spent on devices more creative.

BY  Vanja Novaković (RS)

Vanja Novakovic (1992) is a new media artist who researches the creation of a contemporary identity under the influence of technology evolution and consumerism, as well as human-computer interaction. The artist is rethinking how media shape culture, identity, body, and man itself as a consumer by combining analog and digital media in her art practice. She had seven solo exhibitions and exhibited in many group exhibitions around Europe and USA. Member of the Association of Fine Artists of Vojvodina, Serbia.