Tally Saves the Internet is a browser extension that transforms data advertisers collect into a multiplayer game. Once installed, a friendly pink blob named Tally lives in the corner of your screen and warns you when companies translate your human experiences into free behavioral data. When Tally encounters “product monsters” (online trackers and their corresponding product marketing categories) you can capture them in a turn-based battle (e.g. “Pokémon style”) transforming the game into a progressive tracker blocker, where you earn the right to be let alone through this playful experience.

BY  Sneakaway Studio (US)

Joelle Dietrick and Owen Mundy (Sneakaway Studio) build online interventions, animations and mobile apps to reimagine a more sustainable and equitable digital future. Concerned about the unintended consequences of automated systems, their creations break apart and reconfigure existing structures to build awareness of the internet’s underbelly. Selected exhibitions include Locust Projects in Miami, Drexel University in Philadelphia, Art Center Nabi in Seoul, Transitio_MX in Mexico City, TINA B Festival in Prague and Venice, the University of Florida and the University of Texas. They’ve received support from the NEA, Mellon Foundation, Pollock-Krasner Foundation, UC Berkeley, DAAD, and Fulbright. https://sneakaway.studio/ https://joelledietrick.com/ https://owenmundy.com/